UglyDolls - Uglyville Unfolded Main Street Playset with Exclusive Willard Figure - Hasbro (2019)

Step into the wonderfully weird world of Uglyville with the UglyDolls Uglyville Unfolded Main Street Playset by Hasbro. Inspired by the colorful charm of the UglyDolls movie, this four-paneled playset brings Main Street to life with instantly recognizable locations like Moxy’s post office, Ugly Dog’s musical pet shop, Wage’s bakery, and Jeero’s barber shop. Each panel opens into a vibrant scene packed with playful details, inviting kids to unfold a town full of awesomely awkward adventures and delightful surprises at every turn.

Designed for both play and display, the set features interactive elements that reward curiosity—slip a letter into the mailbox to reveal a sticker surprise, discover a cookie in the takeout window, or swap out a wig for a fresh, silly new look. The included figures—OX, Ugly Dog, and an exclusive Willard the turtle—add personality and storytelling depth, making each scene feel lively and expressive. With charming accessories and customizable stickers, kids can shape Uglyville to match their imagination.

When playtime is over, the entire playset neatly folds into a portable tote with a built-in handle, making it easy to store, display, or take the fun on the go. Whether recreating favorite movie moments or inventing brand-new stories, this collectible playset delivers creative play value and makes a standout gift for UglyDolls fans who love celebrating what makes them wonderfully different.